Artwork Specs

Standard Flyer Dimensions

  • DL flyers  –  210mm x 99mm
  • A6 Flyers – 148.5mm x 105mm
  • A5 Flyers – 210mm x 148.5mm
  • A4 Flyers – 210mm x 297mm
  • A3 Flyers – 297mm x 420mm
  • Business Cards – 90mm x 50mm


Flyer Dimensions With Bleed

  • DL flyers  –  216mm x 105mm
  • A6 Flyers – 154.5mm x 111mm
  • A5 Flyers – 216mm x 154.5mm
  • A4 Flyers – 216mm x 303mm
  • A3 Flyers – 303mm x 426mm
  • Business Cards – 94 mm x 54mm


Bleed & Crop Marks

  • Please create your artwork according to the respective data sheet.
  • Please insure a 3mm bleed around all artwork. Any Artwork submitted without bleed will be shrunk and left with at least a 3mm – 5mm white border.


Safety Area

Do not place any critical images or text beyond the safety area, which is at least 3mm from the final trim size, in order to avoid it getting cut off when the finished piece is trimmed.


File Formats

Please send your artwork as PDF or JPG file. Files sent in any other format will be rejected or if possible converted at an additional charge.


  • Only use standard JPG format (e.g. not JPG 2000)
  • Save with maximum quality and baseline (standard)


  • Convert all fonts to curves / outlines / paths.
  • Do not rotate your PDF-File.
  • We do not accept the PDF files which contain: Layers, Transparencies, Comments and form fields or Encryptions (e.g. password protection)



We recommend that all images used are at least 300dpi. Submitting files with a lower resolution than 300dpi can be converted for an additional charge, however, doing so will make the image look pixilated and blurry.



The front and back sides of your graphic files should have the same orientation. If the front is in the portrait format and the back is in the landscape format, one page will need to be rotated 90°.


Fonts & Text

Please make sure that you are not using a font size smaller than 7pt. If working out of vector based software such as Illustrator, InDesign, or Freehand, all text must be converted to outlines before generating the final PDF file. If working out of Photoshop, simply flatten the image. When using MS Publisher for design and layout, it is important to ensure the photos, graphics, and fonts are embedded into the file.



We require that all graphic files be built using CMYK to ensure color accuracy prior to being uploaded.
Files submitted in RGB will be converted to CMYK, which could cause a slight colour shift in the finished product.
Final printed colours may vary from proofs and computer monitors.



  • Set black text and fine lines to overprint.
  • Avoid using small text (below 7pt) that is made up of more than one process colour.
  • Avoid using small text (below 7pt) that is white and reversed out of a background that is made up of more than one process colour.
  • Do not design any important information/text within 3mm of the edge of the document.



If your graphic files contain a border the border must have a minimum 3mm from all surrounding edges. If you leave less than 3mm, your finished product may result in unequal borders from top to bottom and from side to side. This is due to the final cutting process in which some “draw” or “slippage” might occur. Ideally, you want to create the border with 3mm from all surrounding edges.


How to create black

Black and grey objects such as fonts or lines should always be created in pure black (e.g. cyan 0%, magenta 0%, yellow 0%, black 60% or cyan 0%, magenta 0%, yellow 0%, black 100%). We do not recommend a deep blacks such as cyan 40%, magenta 0%, yellow 0%, black 100% for fonts and lines since inaccuracies can occur. For black areas a deep black can be achieved by adding other colour components. Colour components can be added until the maximum colour saturation is reached.


Line widths

For positive lines (dark lines on bright background) a width of at least 0.25 pt (0.09mm) should be used. For negative lines (bright lines on dark background) a line width of at least 0.5 pt (0.18 mm). Please note: Especially when minimizing a graphic, make sure that the lines do not turn out too thin.